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MissionSmith

Brand

The mark, the palette, the files.

Use this lockup anywhere Kaelor Labs or MissionSmith appears — YouTube, Instagram, LinkedIn, slides, and search.

Mark

  • Transparent mark

    PNG with no tile. Use on slate, photographs, or video.

    Download PNG

  • Dark tile

    1024² on slate. App icon, profile photo, favicon source.

    Download PNG

  • Ivory tile

    1024² on ivory. Light slides, print, documents.

    Download PNG

Color

  • Slate

    #141413

    Backgrounds, chrome, social canvases.

  • Ivory

    #FAF9F5

    Type and the light plate.

  • Clay

    #D97757

    Accent. Short marks, never a flood fill.

  • Kraft

    #D4A27F

    The inlay strip. Pair with clay, do not swap them.

  • Surface

    #1C1C19

    Raised panels on slate.

  • Path mint

    #6EE7B7

    In-scene only — routes and clearance on the map. Not social chrome, not the logo.

Social

Same clay-dark ground and locked K. Use the profile square as the channel photo everywhere; pick the banner that matches the platform.

Use

  • Do not add a ring, box, drop shadow, or extra tile around the K.
  • Do not recolor the plates, kraft strip, or clay strip.
  • Keep clear space around the mark — at least a quarter of its width.
  • On dark fields use the transparent or dark tile. On light fields use the ivory tile.
  • Path mint stays on the map. It is not a brand background.

Press, partnership, or a format that is not here — [email protected]